Scents360

SCENTS360º is a Strategy and Innovation consultancy platform focused on fragrances. We work with companies to define which brands, products, proceses would add value to their proposition to their customers following design methods to identify value propositions and new business models. Together we have more than 20 years experience in the Fragrance and CPG industries, now we provide advise to all different stakeholders of the value chain. For investors ( private equity, business angels) we guide them in the strategy and investment actives for partnerships, M&A related to fragrance and flavor industry. Preparation of the documentation for decision making in terms of business model, vision on trend and financial metrics. If necesary we lead externally all sort of Fragrance related projects (or mentor the project leader) from ideation to execution, using innovation methodologies: Stage gate, Design thinking, definition of MVP, evaluation of prototypes, execution and followup for implementation. Project P&L management. We give guidanace in Open innovation and Innovative ecosystems. Identification of most relevant partners from different sectors, Business Units, departments to foster innovation. For FMCG companies SCENTS360º proposes optimum portfolio management, asist in new product development, supply chain optimization (mainly in suppliers identification and evaluation). Marketing teams can be benefited from our brand and communication strategy ( fragrance) in line with suggested business model. As a complement SCENTS360º does under request in-house fragrance training and tailor-made workshops, as well as unique and personal fragrance creation.