Schoen By Yu, Llc

SCHOEN BY YU: THE PERFECT BLEND OF TALENT AND OUR SECRET BLEND OF DENIM Two millennial and creative female entrepreneurs working together to bring you something you have never felt before. After almost a combined twenty years in the Los Angeles fashion industry, Lindsey Schoen (renowned fit model for Paige, William Rast, JBrand & James Perse) and Michelle Yu (award-winning designer for Divine Rights of Denim, Guess and William Rast), felt it was the right time to combine their talents and come out with a Los Angeles made, luxury denim label that was the ideal combination of comfort and high-fashion. The antithesis of fast fashion, Schoen by Yu jeans are made to look like a million bucks even with repeated wash and wear and designed to never go out of style. The fabric is a secret blend of new technology yarns that feel like a legging but look dressy enough for work or evening. What's our secret? You have to try it to believe it! Michelle and Lindsey have launched a kickstarter campaign to allow them the freedom to produce their denim without an outside investor that would compromise the creativity, quality, and integrity of the garment. Schoen by Yu proudly supports American workers and businesses by having all their jeans cut, sewn, and washed in Los Angeles.