Scoobies

Scoobies is a lifestyle brand on a mission to reshape the way children in India learn, play, and express themselves. With a vibrant portfolio of 500+ products spanning school & stationery supplies, art & craft, and our signature magnetic DIY range, Scoobies is bringing the Indian kids’ market on par with global standards. The journey of Scoobies is deeply personal. Founded by husband-wife duo Vasundhra and Shantanu Dublish, alongside their business partner Dharmesh Shah, the brand was born out of a passion to make parenting easier and childhood more joyful. Scoobies has grown from a simple idea into a movement that blends creativity, quality, and innovation for kids and parents alike. At Scoobies, imagination knows no boundaries. Our young and enthusiastic team of creators is constantly pushing the envelope to design quirky, bold, and trendy products that inspire kids to explore beyond the usual. We don’t believe in stereotypes like “girlie pink” or “boy’s blue”—instead, we encourage children to choose their own colors, define their own styles, and celebrate their individuality. Every Scoobies product reflects this philosophy, carrying with it a strong perspective, bold design, and global quality. But Scoobies is not just about fun and style—we’re also about learning. Through the concept of “Ed-tainment” (education + entertainment), we’ve developed a range of DIY magnetic kits that cut down screen time while fostering STEM, problem-solving, sensory, and motor skills. These innovative kits redefine playtime, making it meaningful, interactive, and growth-oriented. In just a few years, Scoobies has expanded its presence across major Indian cities, with 16+ outlets including partnerships with top retail chains such as Hamleys, Crosswords, and Iconic Kids.