Seamless Digital

Seamless Digital is a pioneering technology company transforming the world of dynamic branding and Digital-Out-of-Home (DOOH) advertising. Our platform was first unveiled in the sports world with McLaren Racing and their Official Partner Google during the Austin Grand Prix in 2022, enabling a new era of mobile DOOH advertising on high-performance assets. As a spin-out from Silverstone Paint Technology (SPT), which serves 70% of the Formula 1 grid with advanced coatings, we bring the same spirit of innovation and precision engineering to advertising. Our patented hardware, and software enable seamless, real-time control of digital media inventory across a wide range of moving assets—from F1 cars and helmets to golf bags and superbikes. The lightweight, reflective displays remain completely concealed within their original environments, providing situational relevancy for advertisers by delivering content and messaging tailored to the location, time, and audience. We are proud to partner with forward-thinking teams like McLaren Racing in Formula 1, Majesticks GC in the LIV Golf League, and Juncos Hollinger Racing in INDYCAR. Seamless Digital's technology allows these teams to push the boundaries of sponsorship value and fan engagement while upholding the highest performance standards. Building on the expertise of Silverstone Paint Technology, which has also contributed to high-performance projects like British Cycling's gold-medal success at the Rio Olympics and the INEOS Grenadiers Tour de France-winning bikes, Seamless Digital is redefining how brands connect with their audience in sports and beyond.