Second Cup Middle East

From a humble beginning in 1975 as a Canadian shopping mall kiosk selling only whole-bean coffee, The Second Cup Ltd. has become Canada’s largest specialty coffee/café franchisor and second-largest retailer of specialty coffee. Since its inception, The Second Cup Ltd. has grown to over 360 cafés in Canada. The Second Cup Coffee Co. Inc. has over 65 cafés in 16 Countries internationally. In addition to our locations, our product line has also grown from simple whole-bean coffee to more than 24 premium coffees, lattes, specialty beverages, complementaryfoods and merchandise items. The Second Cup brand has a high degree of retail visibility with locations in high-traffic areas in most Canadian cities and several cities around the world. Our international locations include the Kingdom of Saudi Arabia, Kuwait, Bahrain, Egypt, Qatar, UAE, Oman, Jordan, Syria, Cyprus, Turkey, Lebanon, USA, Romania and soon in Morocco. Second Cup is a franchisee -driven business, focused on delivering the Ultimate Coffee Experience to its customers, which includes products that are best in class and focusing on developing innovative, market leading products. Second Cup Coffee Co. operates in the UAE, under the wings of BinHedi Enterprises