Second Screen Sports

Introducing patented Second Screen Sports ® Nielsen stats found that 70% of tablet users and 68% of Smartphone owners used their device while watching TV. A Nielsen/Yahoo study found more than 86% of mobile internet users watching TV are also engaged in second screen activity, but only about a third of that activity relates to the show they are watching. Second Screen users said what they want is to interact with what they are watching: Watch bonus/extra content (44%-52%) Interacting with the show in real time (45%) Influencing the outcome of the show (41%) In response the TV industry has created apps that conduct polls and push supportive synched content. AT & T sponsors Conan's synched second screen app, HBO & Showtime have several for their scripted shows, but hands down live sports telecasts generate the most second screen app use. Despite presenting those deep second screen experiences all the existing users activities are still relatively passive when compared to Second Screen Sports ®. Second Screen Sports ® creates a fun, engaging, truly interactive experience for second screen users that also keeps their attention focused on the TV. A live action sports series that delivers a truly interactive "viewing" experience where second screen users become like teammates of the participants. Second screen participation isn't mandatory to enjoy the live event, but it will certainly enhance the viewing experience.