Seefeld Group

Founded in 2005, Seefeld Group is a marketing research and strategy consultancy that believes the greatest source of competitive advantage comes from a deep understanding how your customers perceive what your company offers relative to their own needs as buyers. Enabling exceptional business performance and revenue growth by aligning business strategy and activities with market requirements is what we do by providing businesses with the insight and knowledge to choose the optimal path to success. Seefeld Group’s Voice of the Customer research and resulting insights are powerful tools that have helped clients overcome challenges and transform their businesses. Using our customized surveys, executive interviews, and focus groups, we aim for a deeper understanding of customer needs and perceptions to derive value-added insights. Our research capabilities include: Market Opportunity Research o Unmet buyer needs and new concept research o Business environment and stakeholder research o Competitor analysis and brand positioning o Market feasibility and sizing analysis o Go To Market research Product & Service Offering Research o UX and customer satisfaction research o Concept testing o Product validation o Product launch evaluation o Product positioning o Product pricing and demand curve analysis Brand, Value Proposition and Sales Messaging Research o Brand health tracking o Value proposition analysis o Message resonance testing o Brand equity research o Advertising analysis o Brand awareness research o Brand perception research Customer and Segmentation Research o Customer persona research o Customer needs and pain points o Market segmentation research o Usage and attitudinal research o Customer journey research We serve clients across a wide spectrum of industries, including, but not limited to, aerospace, professional services, non-profit, R&D, and consumer goods, in both North America and internationally.