Sego Initiative

We are a for purpose general incorporated association. We make family friendly grassroots immersives experiences that connect hearts, minds and nature, people to local communities and their economies as well as help protect the environment. Our objective is to make UN SDGS more tangible and accessible. And our focus is especially on, but not limited to, UNSDGS 12, 13, 14, 15 and 17. We give substance to corporate initiatives looking to create deeper touch points to enhance employee and local community engagement, as well as foster inter company and intergenerational communication. SEGO grew out of the Fujisawa Beach Cleaning Project started in 2009. The Project has evolved into 3 key pillars. Volunteering with corporate volunteers, families and students in biannual cleanup campaigns; Public Education via citizen science and art; Reconnecting to the marine environment that we are trying to protect via Clean SEA program. With the land and sea relationship being essential to understanding the challenges that face us and the ocean. Our organic farming project serves as a way to experience these interconnections. Curating, creating and adapting inclusive intergenerational education programs, are essential parts of our projects. Art and Film are also used as ways to make an impact, spark conversations necessary to foster understanding as well as create the solutions.