Selicious

Founded on love for beauty, Selicious is Singapore’s first digital mar-com consultancy specifically focused on crafting integrated mar-com strategies for cosmetics & skin care brands in Asia. At Selicious we aim to empower our clients with the most suitable digital and tech capabilities to deliver an immersive beauty experience for their target audience. By understanding the psychological, behavioural and economic motivations driving the beauty consumer, we operate with the intent to shift the way consumers interact with beauty products and ultimately, the way they see themselves. While as a business, we aim to help marketers get “dynamic” about taking a business perspective when choosing the right levers of marketing, as humans, a we operate with a deeper social intent. Our intent is to create scalable, socially conscious communications, that will gradually shift the beauty consumer mindset from conforming, to challenging societies conventional notions on what it means to be beautiful.