Sembo Group

We believe that travel shouldn’t fit into someone else’s template. It should be built around you – your dreams, your pace, your idea of the perfect trip. That’s why we created a smarter platform that lets you design your journey from start to finish. Combine destinations, transport and stays exactly the way you want - all in one seamless booking. Others call it impossible. We call it freedom. With Sembo, you’re in control. Set your plans, mix destinations, or build a multi-stop adventure. Sembo makes it effortless and easier than ever. No fixed packages, no hidden costs, no unnecessary limits. Just the freedom to travel your way - simply, flexibly and always at the best price. Founded in 1987 in Helsingborg, Sweden, Sembo has always challenged the industry with dynamic and flexible travel solutions. As one of the first companies in the world to offer dynamically packaged trips back in 2003, innovation has always been in our DNA. Over the years, we’ve gathered extensive knowledge, data and experience – and we’re now taking the next step: building the future of travel booking. Since 2007, Sembo has been part of Stena Line Travel & Retail Group, a division within the Stena Line Group. Backed by one of Sweden’s largest family-owned companies, we combine the strength and stability of a global group with the agility and creativity of a modern travel brand. Our mission is simple – to make travel booking smarter, more personal and more inspiring. Because at Sembo, travel isn’t just about getting somewhere. It’s about how you get there.