Sensights

Sensory and Product Insights by Daniela Garaiz I am a sensory science and product insights professional with 18 years of experience collaborating with multifunctional teams in the improvement and development of optimized consumer products. If you need to test consumer products in Latin America, I can help manage all aspects of a study, from design, translation of test materials, fielding, analysis of statistical data, to final reporting of findings and recommendations. My familiarity with both the U.S.A. and Latin American cultures can help ensure that the study is conducted according to your company’s standards and sensory best practices, while being sensitive to cultural differences and nuances. I earned a B.A. in applied economics from the Universidad Autónoma Metropolitana in Mexico City and a M.S. in food science with sensory science emphasis from the University of California, Davis. Prior to starting Sensights, I worked for Fortune 100 food companies, ConAgra Foods and General Mills, and the research company Food Perspectives in the USA. Most recently, I led the Latin America Product Guidance team in The Coca-Cola Company.