Serculate

We truly believe that we can break a trend and the timing is right to be more useful with the planets resources. It’s in the DNA of the business model to align revenue with already produced items. Our ambition is to reduce the amount of newly produced clothes, free up capital that would be tied to stock and make it available for businesses to transform. We’re the evangelist of a new business model for the fashion industry. We imagine that an individual are seeing themselves as Circular with their wardrobe, rotating that investment to enable them to get other items, instead of consuming fashion. We’ll free up both commodity resources on a big level, and convert the individual's clothes to a medium of exchange which further frees up resources.