Serfu

SERFU – The concept requires the creation of new software to provide an original service linking direct advertising to consumer goods and the consumers themselves. We wish to offer a facility that directs a consumer from static advertising to how and where to purchase what they have seen, in one easy step. SERFU – To create a direct communication service between retailers and consumers, thus incrementally increasing the efficiency of static online (internet) and offline advertising. The service will initially determine the geographical position of the user (through the IP address or cellular operator) and then provide specific details (e.g. website, physical address, directions, contact details, current special offers) of the nearest retail outlets selling that product.