Serious Studio

Founded in 2012 by Deane Miguel-Cruz and Lester Cruz, Serious Studio® works with forward-thinking brands who are not afraid to experiment and push boundaries in creativity and business. We are a creative team of strategists, consultants, collaborators, partners, and friends. Our philosophy is Make Sense and Look Good®. It's simple— we believe the best things are created when form and function go hand in hand. A good product provides a solution, but a good brand adds value. We exist to create that value by using not just what works, but by asking ourselves,"How can we make their lives better?" Our work is defined by our mission to raise the standard in design, in creating genuine connections, and improving the human condition. We build brands for progress and create brands with purpose. This is the Serious difference.