Serious Tissues

Serious is a social enterprise that started with one simple idea: if we can change where people spend their money, we can change the world. We create sustainable products that match current market leaders on quality and price but have positive environmental and social impact. Our range of products includes: Serious Tissues - the UK's first carbon-neutral toilet roll, made from post-consumer recycled paper, right here in the UK, with one tree planted for every box sold. Serious Soaps and Laundry Sheets - certified plastic-negative, removing 1kg of ocean-bound plastic for every pack sold. So far, we've planted over 1.5 million trees, recovered 2.2 tonnes of ocean plastic, and—through our new jobs-first model—we’re creating employment pathways for people affected by homelessness, helping them overcome barriers to work. Because we believe jobs are a powerful way to drive long-term social change. With every switch to Serious, businesses and individuals alike help regenerate forests, clean up oceans, and create meaningful employment opportunities. It’s proof that small everyday choices can create big collective impact.