Sesamme

SesamMe was founded by Bary Levy and Remi Shaham to fulfil Bary’s long-held dream of bringing halva to the mass market in the UK. Initially arriving with just a suitcase of halva – a sweet treat enjoyed across Eastern Europe and the Middle East for centuries, made primarily from tahini (crushed sesame seeds) – Bary quickly had to upgrade to shipping containers thanks to customer demand for his new and exciting products! SesamMe’s halva is made to a generations-old recipe in a dedicated production facility and contains 65% tahini, believed to be the highest proportion available anywhere in the UK. To give the traditional dish a modern twist, there are 35 delicious flavours available from SesamMe kiosks, including the likes of cherry, white chocolate and pistachio. Bary and Remi brought in Simon Wise, former British Franchise Association deputy director general and an ex-franchisee himself, to develop the franchise model to the highest ethical standards. The result is a low-cost, kiosk-based business model which allows entrepreneurs to get in at the start of the brand’s nationwide growth with liquid capital of just subject to status – a much lower investment than food and retail franchises typically demand.