Sg Creative Planning
SG Creative Planning is a freelance consultancy for creative agencies and clients alike. The reason for Creative Planner, rather than Brand Planner, is down to the fact I believe the role of the traditional planner is now obsolete, replaced by something more instinctive and creative. Services include- Business Development (Core Vision and Values)- Strategic Marketing Planning (Positioning / Proposition / Comms etc)- Brand Development - Workshops - Presentation / Pitch Writing All of these utilise a series of creative planning tools designed to encourage abstract thinking and avoid the clichés that often exist within markets.
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