Shanth Kumar

I consider myself a ‘People Person’. Having been on Brand side for premium and luxury portfolio, for 13+ years, I get as enthused today as I did way back then, seeing my brand prosper. Truly partnering with my leaders, assisting them in thinking differently and be aware of the multiple realities, mentoring the talent I work with to attain the unattainable is what motivates me to continuously improve in this ever-evolving digital industry. Through my professional milestones, I have grown to be a digital and consumer insight professional - in the lifestyle category. I thrive in a rapidly growing culture, innovative product buying experiences. I’m passionate about technology and provide apt and cutting-edge solutions. When time permits, I enjoy skimming through books by startup legends and luxury branding thought leaders. Strategist: Building strategy mass, luxury and premium categories in FMCG, Apparel, and FMCB industries. Digital Marketing Professional: Design & drive various marketing concepts in a synchronized manner that is leverage taken the brand to the next level. Marketing Innovator: Plan, Design & Implement innovative marketing concept that has attracted customer and consumer towards the brand at large level. Consumer Insights: Understanding poor consumer emoting and technical needs through qualitative & quantitative research insights.