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Clothing influences our lives. On one hand, the fashion industry ranks among the top for its environmental impact. On the other, it’s objectively difficult to curtail active clothing consumption, as self-expression through style is one of the most accessible and natural human desires. Our mission is to enable people to fulfill their style needs in an environmentally friendly way, shifting their perspectives on the selection, use, and disposal of clothing. Our strategy encompasses- Crafting a highly functional capsule wardrobe with the fewest possible items and a plan for a gradual transition to this format- Advising on where to acquire products with minimal environmental impact within your budget - for instance, on resale platforms, from brands with a high eco-friendliness index, or from returns- Assessing items that no longer serve you and providing recommendations on what can be done with them: styling options/upcycling ideas/where to donate/where to sell/how to recycle- A service for renting and exchanging items among platform users- Recommendations on eco-friendly clothing usage and a logistics & information service that connects users with vetted professionals for repair and restoration of items. The MVP is currently under development.