Sharon Lessard Collective

Sharon is a seasoned influencer of the customer experience with significant expertise leading strategic design, development and direction for new global concepts, branded experiences and innovations connecting the dots of a journey before, during and after. Services Offered: Strategy - creating the foundation of how the built environment will bring every part of a brand together for the consumer - physical, digital and human. Brand Experience - facilitate collaborative, immersion sessions with cross-functional teams successfully bringing a brand to life embodying its red thread through consumer journeys, storytelling and clarity of purpose. Concept Design - the big idea - ideal store footprint, directional look and feel, bubble diagrams that convey category adjacencies and digital touchpoint opportunities.