Shhhowercap

is a multi-million dollar haircare company that has created a disruptive new category in beauty. A brand born from their patented hit hero product — the namesake brand is the originator of the 'waterproof turban'. First to market as an innovative, high performance, fashion item being used primarily for hair protection while showering, as well as deep conditioning, makeup application, at home self care practices, and more. A long overdue update for the modern consumer (and finally) a brand that empowers and amplifies owning your 'extended day haircare' routine. Having scaled bootstrapped from launch in 2015 to a small F&F raise late 2019 makes the industry traction, global distribution, that the team has achieved to date even more impressive. Featured in FastCompany, Vogue, ALLURE, Glamour, ELLE, R29, New York Times, Forbes, Buzzfeed, The Today Show, and more. Currently thriving as an e-commerce business on and touting a prestigious list of retailers worldwide including Blue Mercury, Net-A-Porter, Goop, Violet Grey, Revolve, Lane Crawford, Anthropologie, Nordstrom, Bloomingdales, FeelUnique, Selfridges, and even The MoMA Design Store. Truly, is the shower cap - reinvented.® And, there is so much more to come.