Shift Global Llc

SHIFT can best be described as a global movement towards sustaining the future of humanity by giving them a voice and the means to take control over their social, economics, and environmental aspects of their life. Our expertise lies in; Identifying memetic themes, cultural imprinting in global markets that influence decision making processes, analyzing cultural experiences, and determining the effects of technological paradigm shifts. SHIFT uses Game Theory, a branch of applied mathematics is used in the context of economics, politics and business. We study strategic interactions between Generation-C (endusers), governments and corporations. In strategic games, Generation-C (endusers) choose strategies that will maximize their return, given the strategies corporations and governments choose. The essential feature here is, it provides a formal modeling approach to social situations in which Generation C (endusers) interact with corporations and governments. Game theory extends the simpler optimization approach developed in neoclassical economics.