Shoals Soul

In a world where everything is made of pixels, we believe in the sanctity of paper. There’s something beautiful and slow about taking the time to collect the thoughts and images and events of our community and commit them to a permanent form. The stories we want to tell in Soul of the Shoals are a collection of small things. The rare and tiny diamonds of human experiences- hopes, dreams, music, art, culture placed in a spotlight for all of them to shine. Our goal is to create a frame in which we can celebrate what it means to be alive in this place at this time. We believe life here is good, and we aspire to capture the soul of our collective experiences to share that goodness not only our own community, but the world at large. We rely on advertisers to fund this venture. When you advertise with us, you are not only promoting your own business, but you are taking part in promoting our community as a whole. We take extra care to make sure you and The Shoals is presented in the very best light. Everything we do is centered around finding the beauty in our corner of the world. Our photography is top-notch. Our stories are well-written. Our social media and digital content is expertly curated. Whether it is a national music festival or an interview with a hometown person who has lived a quiet life, we treat each subject as an artform, and work to display all of them as such. COMING MARCH 2020.