Shopper Intelligence

Shopper Intelligence is the largest global shopper measurement program, a syndicated survey that measures across all categories and retailers in each market. This creates a data set you can't get elsewhere - the direct point of view of the shopper themselves. Why does this matter? Well put simply all the "what" of behavioral data only gets you so far, to get to the "so what" you need to understand the causes of shopper behavior. And that comes from asking questions. Designed as a very much more pragmatic option compared to everyone having to commission costly one off research projects, our mission is to be a common, objective fact base between CPG suppliers and retailers used in their joint planning. A trusted source of unbiased information about their shared issue - delighting shoppers. Our unmatched breadth and depth allows you to see your category in context compared to the Total Store on each individual metric, and compares each retailer to its competitors. All for a single low cost subscription. Every category, every retailer measured every quarter/year. To give you expert shopper insights, we also drill down to compare categories, retailers, brands, and segments. Top 10 applications where our people backed by our data will help you get better outcomes- Range Reviews - Joint Business Planning (retailer & supplier)- Promotional Effectiveness - In-store Activation - Pricing Strategy - Top2Top reviews - Aisle Reinvention - Planogram Optimization - On Shelf Availability - NPD Development - Category Strategy - Catalogue Optimization In fact, if its about improving sales, we'll point you in the right direction.