Shopper Technology Institute

The Shopper Technology Institute (STI) is the only trade organization for marketing, merchandising and technology executives focused on technologies and solutions that engage shoppers and analyze their behavior. Leading-edge retailers and manufacturers are using advanced analytics to segment shoppers. They are taking CRM to a new level with enhanced behavioral targeting. They are harnessing the power of shopper media for a new generation of customers. Instant communications, new and emerging in-store and integrated technologies, and changing retail-supplier relationships are reshaping the industry from top to bottom in all trade channels. In addition to publishing a bi-weekly newsletter, Shopper Tech, STI produces and hosts the annual LEAD Marketing Conference, a collaborative event for retailers and manufacturers covering all areas of Loyalty, Engagement, Analytics and Digital applications. The third annual conference will be held on September 19-21, 2011 at the Crowne Plaza Chicago O'Hare Hotel and Conference Center.