Shopperations Research & Technology

CPG marketing teams weren’t meant to live in spreadsheets. Yet today’s shopper and omnichannel marketers spend more time reconciling data and chasing approvals than building campaigns that grow brands. Manual planning, siloed systems, and post-promotion blind spots aren’t just frustrating — they’re costly. Shopperations exists to fix that. We’re a purpose-built SaaS platform that empowers Fortune 500 and mid-sized CPG companies to modernize the way they plan, forecast, and analyze shopper marketing investments. Our clients — including Conagra, General Mills, Tropicana, and Riviana — use Shopperations to eliminate planning chaos, align cross-functional teams, and bring total visibility to their marketing spend. We replace spreadsheets and fragmented tools with a single source of truth that drives clarity, accountability, and speed. The result? Fewer meetings, faster decisions, stronger ROI. Whether you're a CMO, VP of Omnichannel, or a Director of Shopper Marketing, Shopperations gives your team the power to move from reactive to strategic — without waiting on IT.