Showguide

ShowGuide is a public information platform for international exhibitions in the Chinese market, operating in partnership with the China Foreign Trade Development Bureau (CFDC) under China's Ministry of Commerce. We exist for one reason: to make participation in international exhibitions verifiable, navigable, and accountable for the Chinese enterprises — and to give international organisers a stable, neutral channel into the Chinese market. — What we do · Maintain a verified catalogue of international exhibitions across 100 countries and 200 industries · Operate the unified information channel that supports MOFCOM's 2026 standards for exhibition transparency and verifiability · Coordinate exhibitor recruitment and buyer delegations on behalf of of international organizers · Support Chinese enterprises with end-to-end participation services through a network of 200 industry advisors — Why a platform, not a vendor Vendors sell access to a single exhibition. Platforms maintain the infrastructure on which the entire category operates. ShowGuide is built as infrastructure: a neutral information layer that outlasts any single campaign, and a public record that accumulates value year over year. — For international organisers If you operate a B2B exhibition and want to grow the number of Chinese exhibitors and buyer participation, we offer a structured partnership: a verified listing on the national platform, editorial coverage across MOFCOM-affiliated and industry media, qualified lead delivery, and continuous market intelligence on your category in China. Headquartered in Xiamen, China.