Shruti Sancheti

Shruti Sancheti is a celebrated fashion brand that specializes in Indian ethnic wear, Indo-Western outfits, and contemporary pret. Founded by designer Shruti Sancheti in Nagpur, the brand has quickly made a name for itself in the fashion industry, with a focus on blending traditional Indian craftsmanship with modern, contemporary design elements. Sancheti's deep-rooted love for Indian textiles and artisanal techniques has been the driving force behind her brand. Her production style is centered around working closely with local Indian artisans to create unique pieces that are not only beautiful but also socially responsible. This approach has allowed the brand to support and empower local communities while creating exceptional clothing that is both sustainable and ethical. The brand's flagship store is located in Mumbai, with another store in Delhi. The team of approximately 30 individuals is passionate about creating high-quality, sustainable clothing that showcases the beauty of Indian textiles and design. Sancheti's previous experience as a fashion educator has allowed her to gain a deep understanding of the fashion industry and the importance of design education. This experience has shaped her brand, which is committed to providing opportunities for Indian artisans and designers to showcase their skills and creativity. Shruti Sancheti has garnered a significant amount of attention from celebrities and personalities who have endorsed the product, including Anushka Sharma, Alia Bhatt, Kareena Kapoor khan, Kangana Ranaut, Taapsee Pannu, Rakulpreet, Vidya Balan, Aditi Rao Hydari, Juhi Chawla, Alaya F, Sonam Kapoor, Ayushmann Khurana, Sangita Jindal, and Nirmala Sitaraman. The brand has expanded its reach to cater to international markets in countries like Kuwait, Greece, Italy, United States