Sighty

Sighty delivers customer-centric and analytics-based Go-To-Market Fit (GTMF) solutions. GTMF is about consumer behavior and reimagining of business. It creates new customer experiences to meet changing business opportunities. Innovation means bricolage, optimization, disintermediation and disruption. A useful GTMF strategy identifies a target audience, includes a marketing plan, and outlines a sales strategy. It should identify a market problem and position the product as a solution, while each product and market will be different. Product – What do you sell? Price – How much do you sell it for? Place – Where do you sell it? Promotion – How do you get customers? People – Who is involved in delivering your product? Process – What are procedures of delivering the product? Physical evidence – What are tangible elements of your service the customers will interact with? Consumer – What are the needs and wants of the consumer? Cost – What are the overall cost to the consumer? Convenience – How do you make your offering accessible? Communication – How do you establish two-way communication with the consumer? Awareness – How many people do you reach? Acquisition – How many people visit your website? Activation – How many people take the first important step like sign-up, installing an app or posting their first comment? Retention – How many people come back for a second/third/tenth time? Revenue – How many people start paying? And how much do they pay? Referral – How many people refer friends to your business? Sighty shows how to analyze data and sights better. Data → signals, know-nothing. Information → useful, organized, structured. Knowledge → contextual, synthesized, learning. Wisdom → understanding, integrated, actionable. Decisions → change, movement. Hindsight: descriptive analytics → What happened? Insight: diagnostic analytics → Why did it happen? Insight: predictive analytics → What will happen? Foresight: prescriptive analytics → How can we make it happen?