Signal-A

Personal brand of Leszek Juraszczyk. One man army focused on doing pretty and usable things that you can click on. I believe in the big role of design and user experience in the process of creating products that we use everyday. I believe that every project should be, not only beautiful and easy to use, but also, be able to create a good user experience. It should draw from the the best practices and stay away from the kitsch and “it will do the job” approach. It should engage, generate positive emotions and have a personality. In the area of interaction design, my work is based on facts, research and knowledge-based intuition that will make the product not only look good - but actually work.