Silvan Kitma - Writer

I am Silvan. A luxury real estate copywriter and content writer helping real estate agencies, architects, designers, contractors, vacation rentals, and property businesses through strategic content and brand direction since 2013. MORE THAN A WRITER:> Property Marketing Expertise I formerly served as a trainer and marketing manager for award-winning luxury property brands and home design companies. My clients benefit from content grounded on authentic first-hand knowledge from an actual veteran in the industry – unpretentious and factual.> Training Experience I have been training people to do sales for the past 8 years. My strength lies not in convincing people but in being able to absorb complex, specialized subject matters and relay them to others in a way that is more digestible to them.> Background in Architecture Having studied architecture and worked with architects, designers, and contractors, I am well-versed in all aspects of the profession – its vernacular, technicalities, and aesthetics. SERVICES: Copywriting "Copies that connect, not hard-sells" I believe copywriting is not about selling or trying to convince buyers. Copywriting is about connecting with people – producing words that can intrigue, educate, entertain, and inspire. This, consequently, leads to an appreciation of the brand and the product which then results in sales. SEO Content Writing "Writing for people, not algorithms." Yes. SEO is a technical game and you have to know its 1,2,3s. But it is easy to forget that its essential objective is to deliver the most relevant and helpful information to people in need. Ultimately, therefore, the way to increase ranking is by delivering information that effectively serves human beings – not content that will ‘decode’ algorithmic puzzles.