Sim Research

Specialising in Southeast Asian markets, we use our comprehensive insights and shrewd acumen to guide international businesses to break into the region; local businesses to excel abroad. With our 38 years of experience, we have had opportunities to work alongside well-established companies across a myriad of industries in both the public and private sectors on various types of research projects. We put culture at the forefront, recognising its prominent influence on the decision-making process, hence behaviours, of our client’s key stakeholders. Our local teams thus helped us develop a deep understanding of different cultures and their subtleties, knowing that a small nuance means sizeable impact.