Simbrix Ltd

Simbrix is a brand new creative craft toy made up of easy-to-fix pixel pieces. Essentially a cross between perler beads and lego, it is a colourful and tactile way to start creating designs and characters. In addition to being easy to use, Simbrix's focused free play possesses educational and therapeutic benefits. Deep within the connective design of Simbrix there is a puzzle which you generate as you play. Simbrix was invented in Nottingham, United Kingdom, by a father who saw his children playing with their favourite fusion beads. He noticed that the slightest knock or nudge of the pegboard would cause the beads to scatter and artwork to be lost - sometimes after hours of work. Seeing his children's frustration and tears, the increasingly anxious father made it his mission to provide his children with a new way to play.