Simple And Open Limited
SO delivers greater simplicity, convenience and efficiency for UK consumers who seek to address their protection needs. SO works with existing online distributors, insurers and re-insurers to provide a fully integrated offering, whereby convenience and simplicity for the consumer is key. SO was launched in order to offer products that address recommendations set out in the Sergeant Report (simplicity, transparency and availability) in order to address the substantial underinsurance in the UK.
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