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VerifiedWine and Spirits· Founded 2007

Simple Math Consulting

I'm sure you did your homework before taking the baby steps. If you were smart, you had a second set of eyes helping you survey the lay of the land. However, due to an ever-changing business landscape, have you considered the importance of a business plan, a mission statement and a vision statement? The latter two may seem like fluff but, believe me, they're as important as the height at which you hang your office door plaque. As for the biz plan, well - a healthy and agile business is willing to scrutinize its practices from soup to nuts every quarter. Yes, I'll say it again. Every quarter. I can help you find out whether your widgets (goods OR services) are desired or needed. Big difference - but we all want to create the perceived need, yes? I can co-strategize with you what your voice can/should be, and whether/how/when to modify it to meet demand. There's never a bad time to look at web analytics, conduct client surveys, evaluate resource inputs versus ROI, even play around with the balance sheet (yipes - never fun) to see just what is what and what could be tweaked. Every successful endeavor requires some kind of resources but should we find interns? Should we give barter a whirl? Is affiliate marketing a sound option? Off-the-wall can be good. At the same time, my training was in the tried-and-true, so feel free to tell me to stick to the books. I've always dog-eared and have a fairly healthy Rolodex of mentors when words fail. Content Writing: I write for the wine industry but I also edit everything from poetry to technical manuals, novels to academic theses. AP, MLA & Chicago styles available. Websites: I design websites with a keen eye for feel and function. Wine Storage: I design and install custom wine cellars, wherever your home or business may be in the US. Physical organizing, cataloguing and appraisals too.

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