Simplefire Design Inc

Product Design and User Experience Architecture in Toronto, Canada- Hello, I'm Gary Duke, founder of Simplefire Design Inc. I’ve delivered principled experience design and valuable user research for PointClickCare, RBC, CIBC, Ministry of the Solicitor General, Teranet, City of Toronto, Toronto Metropolitan University, iMason, Maxxium Canada, Cossette, Young & Rubicam and many others. Agency end-clients include Pfizer, BMW, GM, Chevrolet, Saab, Bell, Interac, Giesecke+Devrient, Jim Beam Brands, Health Canada, HP and Air Miles. As principal designer and/or developer of hundreds of solutions comprising websites and web applications, desktop and mobile apps, direct marketing solutions, indoor and outdoor displays and kiosks, and productivity utilities in many industries (publishing, health care, government, marketing, finance, academic, music, e-commerce, e-learning, telecommunications, entertainment), my innovative work has empowered and delighted millions of users. I research, wireframe, wireflow and prototype with tools like Figma, Keynote, Balsamiq, Axure, Adobe CC, HTML5; and I export code-ready creative assets. I deliver user research, including direct observation, usability testing, user interviews and competitive analysis • product innovation • information architecture, including information design • interaction design • low- and high-fidelity wireframing and prototyping • heuristic evaluation • written, audio, image, video content creation and editing • UX strategy and workshopping. Your success is my north star! Let's connect!