Simsem

Simsem is a travel platform connecting travelers with authentic local experiences across the Middle East. We work directly with local hosts, guides, creators, and communities to build more sustainable, experience-led tourism across destinations including Egypt, Jordan, Syria, Algeria, and beyond. Our mission is to reshape how travelers experience the MENA region through authentic cultural immersion, human connection, and locally-led experiences beyond traditional mass tourism. Alongside our marketplace, Simsem collaborates with travel creators, tourism boards, airlines, and travel partners to help promote emerging destinations through storytelling, creator-led travel, and on-the-ground cultural experiences. We believe tourism should directly benefit local communities, independent hosts, and small businesses — creating a more human and sustainable travel economy across the region. Instagram:@simsemtravel