Sinostrat Solutions

Sinostrat Solutions is a consulting firm based in China since 2010. Expert in consumer research, we work closely with international brands in different industries as F&B, Cosmetics, Tourism, Travel, Hospitality, Health, Technology, Media and Luxury through a consumer think tank form. Sinostrat focus its research by placing the consumer and the human dimension in the center of the company core strategy. By prioritizing the consumer dissatisfaction analysis and the subconscious needs, we allow our client to create sustainably value and penetrate new segments from the invisible market."Consumer DNA Index ®" is a global consumer research and insights allowing brands to compare the 7 strategic behaviors of their consumers against the competition. The Consumers DNA Index® allow brands to analyze their brand dissatisfaction and incite their consumers to reveal subconscious needs for creating value and sustainable strategies."Mystery Netizen®" is a technology developed by Sinostrat. This online platform represent a community of 60, online shoppers’ volunteers. MN allow our clients to benchmark strategic data points about their brand equity, website, with the competition. With the Mystery Netizen, the consumer can voice his opinion about your brand without leaving the content."Sino Market Index®" is a marketing research report collecting more than 450 data points across the macro and microenvironments form different provinces of China. We quantitatively diagnose brands’ key success factors, in order to rank their peer-to-peer performance based on their positioning, strategic activity field, distribution, logistics, price strategy. Its unique type report allow our clients to setup strategic levers based on our marketing information system (MIS) and drive successfully their activities in China. For more information, visit