Skift Research

Skift Research is the official research arm of skift.com. By combining our own extensive industry experience with rigorous financial and quantitative analysis along with access to top executives at nearly every major travel company, we create comprehensive research reports that drill deeply into companies and trends shaping the future of travel. We use tools such as financial and economic analysis and proprietary survey data to support our qualitative observations and forecasts for the industry. We furthermore work with more than 20 data partners from across the travel industry to provide timely insights into the performance of sectors and countries. We are intellectually honest and transparent with our assumptions. Our subscribers come from within the travel ecosystem and include executives, marketers, strategists, technologists, and sales professionals from online distributors, hospitality companies, airlines, cruises, destination marketing organizations, tours and activities companies, technology providers, and others. We also have many investors (both public and private equity/venture capital) and investment banks/equity research providers subscribing to our research. In addition to our written reports, subscribers gain access to our data tools and dashboards, Research roundtables, and virtual access to all Skift events and Forums.