Slavina Marketing

I help sustainability-conscious brands achieve scaleable success with happy, high-performing teams by: Develop, oversee & evaluate marketing and digital strategy/plans led by business objectives and data, market analysis, customer insight and creativity Audit digital or marketing channels/platforms/technology/skills/green claims, competitor analysis and a roadmap for effective & efficient use of current & new assets Move audiences along their journeys towards organisational goals (Re)launch, cross-sell & upsell products with a compelling value proposition/messaging in line with business objectives & budget Capacity planning, performance tracking, learnings & recommendations Marketing technology set-up & use for effective planning, engagement, marketing automation and evaluation Recruit, build, bond, grow, mentor or coach marketing & digital functions/talent Build/improve processes and sustainable ways of working, knowledge management, tools and systems, that drive efficiencies and effectiveness, inspire and develop employees Interim marketing or digital lead inside your team About me: Enthusiastic & high-achieving marketing & digital lead. Master’s degree in Public Communication. Sustainability & Circular Economy certification. 5.5+ years of experience in sustainability. 17 years of experience at marketing and comms strategy/projects development, delivery and evaluation. Including- Auditing, managing and overseeing digital marketing channels and plans - Setting up & leading digital marketing functions - Driving digital marketing upskilling, processes and structures that enable sustainable growth and impact with high-performing and inspired teams. Passionate about making a difference to people and planet by inspiring others, driving continuous improvement and sustainable growth through clarity, collaboration, empathy and efficiency.