Sleeping Giant Labs

As marketers, we built the platform we always wished existed, integrating emotional intelligence, behavioral science, data analysis, primary research, and many technologies, including AI, into a single, scalable solution. The result is SGLabs, the most effective emotionally intelligent marketing platform. Our work begins with understanding how people feel, what they value, and why they convert. It's anchored in our Limbic Resonance Model, developed over 9 years ago and rigorously field-tested for effectiveness. Our model uncovers the conscious and unconscious forces that shape consumer and business executive decision-making. With this foundation, our solutions - from the Consumer Emotional Index (CEI) and Business Engagement Index (BEI) to the Brand Emotional Lift (BEL)- give brands the tools to align messaging and media with how their audiences feel. That alignment enables deeper connections, stronger relationships, higher conversion, and better returns. Our mighty team of senior marketers, data scientists, art therapists, neuroscientists, and researchers has spent decades helping organizations create measurable, meaningful connections that build communities and drive increased ROAS.