Small Medium Rare
Small Medium Rare is the trade moniker of Dutch graphic designer and art director Nivard Thoes, based in Hong Kong. Operating as a boutique graphic design studio since 2020, I specialize in crafting visual communication for both local and international clients, with a primary focus on the arts, creative industry, and luxury retail sectors. I have expertise in holistic graphic design for print and digital media, as well as branding and editorial design. In collaboration with my clients, we develop small, medium and large projects, producing key visuals and artwork packages for marketing campaigns, brand collateral, and publications.
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- 1independent graphic designer, art director and creative consultant
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