Smartek Data Driven Marketing

Smartek is the first independent consultancy company specialized in ad tech focused on digital and traditional media investment optimization, through outstanding tech solutions, working for the main advertisers both in Spain and Latam. Media market, and media agencies, are not aligned with the transformation that technological development is producing, and this will bring, as a consequence, the entry of new players, as it´s already happening in the financial market with Fintech. This new players will base their strategy on disintermediation, transparency and independence. The current absence of these three factors in the Spanish media market, produces an enormous distrust from advertisers towards those companies that are “judge and jury” in this market. From Google to small digital media agencies. In few years´ time we will see big consultancy companies (some are currently doing) advising their clients in the media strategy and planning, the large communication groups trying to charge for services that have traditionally given for free (sounds like your bank?) and the media agencies as mere executors of the purchase orders that will come from the consultants or, in the most sophisticated cases, directly from the advertisers. However, this represents a huge opportunity for a company formed by independent professionals that brings together data scientists, statisticians, digital and traditional media specialists, expert managers and the integration of the most powerful technological tools y a very comprehensive approach that allows us to drive to our customer´s business goals and ROI maximization. Difficult trip because, unlike our competitors, Smartek waives any type of media buying, but this relinquishment sets up the basis of our independence and the best guarantee of impartiality in the recommendations to our clients. We are now raising funds for the international development of the project and onboarding the best profiles for Spain and Latam.