Smartmark Limited

SmartMark Limited is a forward thinking, continuously evolving enterprise, originally established in Nigeria in 1998. With over 25 years of distribution and retail of leading health, beauty, fashion and lifestyle brands, SmartMark has become the expert in helping global brands access West Africa’s 300 million consumers. Through consistent growth and innovation, today, SmartMark Limited is the largest fashion retailer and brand franchise operator in West Africa. Robust infrastructure and a network of 500+ employees has enabled the company to represent a wide range of the world’s most admired international brands within the region. SmartMark currently operates across Nigeria and Ghana with 60+ physical stores located in prestige locations within the territory. Since its inception, the company has had exclusive franchise agreements with global powerhouses in fashion and beauty such as L’Oreal, Soft Sheen Carson, Wella, Namaste, Sara Lee, National Brands (South Africa), Nike, Swatch, Mothercare, Levi’s Strauss, Tommy Hilfiger, Calvin Klein, Charles Tyrwhitt, T M Lewin, Clark’s, Converse, New Balance, Dune and Aldo.