Smarty T-Commerce

Smarty is a technology company that creates innovative T-commerce solutions for the TV-shopping, OTT and TV broadcasters. Smarty solutions are based on proprietary OTT content publishing technology, „one-click TV purchasing” shopping, personalization and geolocation of TV content, automatic behavioural tracking and profiling, loyalty mechanisms (remuneration for actions – e.g. watching the advertisement, clicking the banner etc.), cash-back mechanisms (partly return of the money spent in t-commerce, e-wallet handling. The content range includes TV ads (advertising video sequence, non-intrusive TV banners), sales offers, information and others. Smarty offers its solutions in the „white-label” model for the television industry.