Smashbox Cosmetics

We grew out of an acclaimed la photo studio. led by founder and photographer davis factor, the energy on set showed no signs of slowing down — but touchups always killed the vibe — and the original smooth & blur primer was born. today, we're the #1 cruelty-free primer brand in the us, and we go beyond the studio to create long-lasting, always cruelty-free, primer-powered formulas, which are developed, tested, and vetted by our hard-working crew to keep up with you all day. “everything carries out of the studio into reality.” – davis factor, founder