Smidge Suncare

Crafted with sustainability at our core, Smidge delivers high-performance sun protection that’s gentle on sensitive skin—and better for the planet. Proudly wāhine-Māori owned, and made in Aotearoa, Smidge is trusted by families, adventurers, and conscious consumers across the country. We adhere to rigorous testing standards (ISO we are proudly plastic-free, and give 2% of revenue to ocean conservation—because every smidge counts.