Smthgood Co

Smthgood is a profit for purpose social commerce platform across mobile app and e commerce site. Asia's one of a kind platform, we combine a conscious shopping marketplace with close to 90 (and growing) curated SME brands from Asia and beyond, and a virtual styling, shoppable and gamified Lookbook. With our style quiz, search engine and fashion AI tagging, we focus on providing more personalized experiences to help users Look Good, Do Good and Feel Good. Our core expressions: 1. Conscious shopping marketplace with close to 90 live and signed brands - We champion sustainable/ethical, stylish and independent brands from Asia Pacific and beyond to conscious shoppers and those who have a curiosity for conscious shopping - Initial core focus includes women fashion & accessories and lifestyle, with more verticals to be added 2. Gamified, shoppable Lookbook and Lookbook Editor that unleash the inner stylist in our user - Lookbooks are gamified fashion collages that a user can put together from items in our marketplace. Each Lookbook is shoppable and a mini storefront for our users - Users get rewarded with cashback coins to use on our platform when other users buy Smthgood items from their Lookbooks - Our Lookbook Editor includes tools and templates (such as GIFs, background, borders, background removal, stickers) to help users create a Lookbook style they like. They can share on our platform or other social media, and take part in our weekly Lookbook competitions 3. More personalised platform experience with our Style Quiz, search and fashion AI tagging - Our Style Quiz has 270 different responses that combine style personality results with recommended color palette based on user’s skin color, skin tone and eye colors - Our search engine uses market-leading keyword and natural language processing via vector search - Dynamic fashion AI tagging using computer vision support better search and personalization experience #smthgoodco