Snack Drawer

We’re not a social media agency. A traditional agency, content studio, PR or influencer agency. We’re a little bit of everything and at the same time, something else entirely Snack Drawer is a culture-first creative agency that gets brands Well Earned Attention in a world dominated by mass attention decay. An overwhelming explosion of content, combined with a decade of increasingly ineffective performance marketing, has resulted in an epidemic of passive attention. This means it’s harder than ever to build a memorable brand – and collectively, it’s costing marketers millions billions in wasted ad spend. In fact, brands today are wasting 70% of their media spend on content that is served but not seen. Well Earned Attention is created at the intersection of creative, PR and social. We deliver it for all of our clients, from the world’s biggest entertainment brands to government agencies, through our Good Sugars model. Want in? hello@snackdrawer.com AWARDS AFR Fast 100 2024 - Winner B&T Awards 2024 Finalists - B&T Award for Diversity, Best PR Campaign Mumbrella CommsCon Awards Winners 2023 - Best Use of Owned Media Mumbrella CommsCon Awards Finalists 2023 - Best Social Media or Digitally-led Campaign AiMCO Influencer Marketing Award Finalist - Influence for Good Campaign: TransAthletica Victorian Health Awards Finalist for Smiling Mind - Building Back Better Award 2022 Australian Directors’ Guild Awards Winner - Hannah McElhinney - 2022 Mumbrella Awards Emerging Agency of the Year Finalist 2022 B&T Best Emerging Agency Finalist 2022 AiMCO Influencer Marketing Awards Winner - Most Influential 2021 AiMCO Influencer Marketing Awards Winner - Best Boutique Agency/Business 2021 AiMCO Influencer Marketing Awards Winner - Best TikTok Creator 2021 Mumbrella CommsCon Awards Finalists 2021 - Best Social Media or Digitally-led Campaign, Best Influencer Strategy, Best Government Sponsored Campaign, Corporate Social Responsibility