Snareclap

Snareclap is a new and innovative model for the commercialisation of digital music. It proposes new consumer dynamics adapted to new technologies and tendencies of an internet that increasingly becomes more and more social and collaborative. We believe that music should be freely accessible to all as culture is one of the essential tools to enrich personal and collective evolution; with equal intensity, we consider that artists should earn more income than what they currently get for their work. With these premises we created Snareclap: a model which allows artists to earn the income that they desire in a just and transparent way connecting them directly with their audiences, eliminating the artificial and antiquated barriers of a system that is in decline.